Open AccessThe Impact of Generalized Satisfaction on Purchase Intention for Innovative New Products; Focused on Smart Phone
Author(s) -
Yoon-Heon Song,
심진보
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.5.013
Subject(s) - smart phone , business , phone , advertising , marketing , computer science , telecommunications , philosophy , linguistics