
Content Analysis on Sports Sponsorship Studies in Korea
Author(s) -
CHOIJiHo,
문연희
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.5.008
Subject(s) - content analysis , advertising , business , political science , sociology , social science