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Content Analysis on Sports Sponsorship Studies in Korea
Author(s) -
CHOIJiHo,
문연희
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.5.008
Subject(s) - content analysis , advertising , business , political science , sociology , social science

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