Open AccessThe Effect of Perceived Social Risk and Color Congruity on Consumer Choice of Product Colors
Author(s) -
Se-Bum Park,
Soon Min,
신성혜
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.5.007
Subject(s) - product (mathematics) , psychology , risk perception , advertising , social psychology , mathematics , business , perception , geometry , neuroscience