Open AccessThe Effect of Perceived Social Risk and Color Congruity on Consumer Choice of Product Colors
Author(s) -
박세범,
신성혜,
민순홍
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.5.007
Subject(s) - product (mathematics) , psychology , risk perception , advertising , social psychology , mathematics , business , perception , geometry , neuroscience
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