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Keyword Search Advertising Response Model with Considering Product Category Characteristics
Author(s) -
방원희,
이혜준,
Dong Il Lee
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.4.013
Subject(s) - advertising , product (mathematics) , product category , computer science , econometrics , information retrieval , mathematics , business , geometry

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