Open AccessThe Effects of Personal Characteristics of SNS Users on Perceived Relational Benefits and Loyalty
Author(s) -
Jong-Kuk Shin,
Min-Sook Park,
Jiyeon Park
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.4.002
Subject(s) - loyalty , psychology , internet privacy , business , advertising , social psychology , computer science , marketing