Open AccessAre the Stronger Persuasive Messages Always the Better?: Moderating Role of Message Source and Individual's Psychological Reactance
Author(s) -
Joongdae Choi,
Do-Hee Lee
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.3.015
Subject(s) - reactance , psychology , social psychology , persuasion , persuasive communication , physics , quantum mechanics , voltage