Open AccessThe Impact of Brand SNS Commitment on Brand Loyalty
Author(s) -
김철완,
문연희,
CHOIJiHo
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.2.011
Subject(s) - brand loyalty , business , advertising , brand awareness , loyalty , brand management , brand equity , marketing , psychology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom