Open AccessA Study of Price Strategy on Brand Extension: Moderating Effect of Direction of Extension
Author(s) -
Ki Heung Jeon
Publication year - 2012
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.2.005
Subject(s) - extension (predicate logic) , brand extension , mathematics , advertising , economics , business , computer science , brand management , programming language
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