Open AccessStudy on the Franchise Coffee-shop Consumer's Selection Attributes & Market Segmentation: Using Conjoint Analysis
Author(s) -
Dong−Han Lee,
Jong Pil Yu,
YoonNamSoo
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.2.004
Subject(s) - conjoint analysis , franchise , market segmentation , selection (genetic algorithm) , business , segmentation , marketing , advertising , industrial organization , microeconomics , economics , computer science , artificial intelligence , preference