Open AccessMobile Phone of Perceived Risk and Value on Customer Satisfaction and Behavior Intention
Author(s) -
Yeji Kim,
Hee-Young Son,
Sang-Kyu Park
Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.1.009
Subject(s) - customer satisfaction , mobile phone , risk perception , value (mathematics) , customer value , psychology , business , advertising , marketing , social psychology , computer science , perception , telecommunications , microeconomics , economics , neuroscience , machine learning , profit (economics)