Open AccessEffects of Parent Brand's Typicality on Brand Extension: Role of Advertising Type
Author(s) -
June-hee Na,
HongSungJun,
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Publication year - 2012
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2012.30.1.001
Subject(s) - advertising , brand extension , business , brand awareness , extension (predicate logic) , brand management , psychology , marketing , computer science , programming language