Open AccessThe Influence of Argument Structure of Product Advertisement on the Evaluation of Message Validity
Author(s) -
Han Woong Hee
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.015
Subject(s) - argument (complex analysis) , advertising , product (mathematics) , psychology , mathematics , business , medicine , geometry