Open AccessThe Influence of Argument Structure of Product Advertisement on the Evaluation of Message Validity
Author(s) -
한웅희
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.015
Subject(s) - argument (complex analysis) , advertising , product (mathematics) , psychology , mathematics , business , medicine , geometry
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