A Cross-cultural Approach on Purchase of Counterfeit between Chinese and Korean Consumer: Utilitarian Products vs. Hedonic Products | Zendy

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A Cross-cultural Approach on Purchase of Counterfeit between Chinese and Korean Consumer: Utilitarian Products vs. Hedonic Products

Author(s) -

Joo Ho Kim

Publication year - 2011

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2011.29.6.013

Subject(s) - counterfeit , advertising , business , marketing , geography , archaeology

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