Open AccessA Cross-cultural Approach on Purchase of Counterfeit between Chinese and Korean Consumer: Utilitarian Products vs. Hedonic Products
Author(s) -
Joo Ho Kim
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.013
Subject(s) - counterfeit , advertising , business , marketing , geography , archaeology