
The Scale Development of Cultural Marketing
Author(s) -
Soyoung Kim,
IM Seung Hee,
구진경
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.012
Subject(s) - scale (ratio) , marketing , business , geography , cartography