Open AccessPlace Branding Strategy Using IDEA Model: Applying to Jeju Island
Author(s) -
Jamil Ahmed Chaudhry,
Yong Kun Suh
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.011
Subject(s) - place branding , advertising , geography , computer science , business , archaeology , tourism
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