Open AccessPlace Branding Strategy Using IDEA Model: Applying to Jeju Island
Author(s) -
Jamil Ahmed Chaudhry,
Yong Kun Suh
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.011
Subject(s) - place branding , advertising , geography , computer science , business , archaeology , tourism