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The Effects on Purchase Intention to Display-Ratio of Private Brand and National Brand on Purchase Planning
Author(s) -
이영일
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.010
Subject(s) - business , advertising , national brand , private label , marketing

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