Open AccessThe Effects on Purchase Intention to Display-Ratio of Private Brand and National Brand on Purchase Planning
Author(s) -
Lee Yeoung Il
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.010
Subject(s) - business , advertising , national brand , private label , marketing