Open AccessEffects of Direction of Extension on Evaluation about Brand Extension: Moderating Effect of Temporal Distance
Author(s) -
June-Hee Na,
HongSungJun,
이영진
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.007
Subject(s) - extension (predicate logic) , brand extension , mathematics , psychology , advertising , computer science , business , brand awareness , programming language
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