Open AccessThe Effects of Ease of Retrieval on Post-Purchase Dissonance Reduction: The Moderating Role of Attitude Certainty
Author(s) -
Seungwoo Chun,
Younghwa Lee
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.005
Subject(s) - cognitive dissonance , certainty , reduction (mathematics) , psychology , social psychology , mathematics , philosophy , epistemology , geometry