Open AccessMaximizing Tendency, Purchase Involvement, and Perceptions of Online Bookstores
Author(s) -
Lee Gyu Dong,
김장현,
이재은
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.002
Subject(s) - perception , advertising , business , psychology , marketing , neuroscience