Open AccessMaximizing Tendency, Purchase Involvement, and Perceptions of Online Bookstores
Author(s) -
Lee Gyu Dong,
Jang-Hyeon Kim,
이재은
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.6.002
Subject(s) - perception , advertising , business , psychology , marketing , neuroscience
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