
Consumer Evaluations of Ingredient Branding and Its Strategic Applications
Author(s) -
정소연,
이문규,
임명서
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.5.011
Subject(s) - ingredient , business , marketing , advertising , food science , chemistry