Open AccessA Korean Wave Diffusion Strategy through Success of Culture Contents in Thailand
Author(s) -
BAE IL HYUN,
Hyung-Sik Kim
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.5.003
Subject(s) - korean wave , korean culture , diffusion , business , sociology , advertising , physics , anthropology , thermodynamics
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