Open AccessThe Impact of CRM Implementation on Performance: The Moderating Role of Needs Diversity and Competitive Intensity
Author(s) -
김홍영,
CHOIJiHo,
곽동현,
Yong-Sang Cho,
전승일
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.5.002
Subject(s) - diversity (politics) , business , competitive advantage , industrial organization , marketing , process management , knowledge management , computer science , political science , law
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