The Effect of 'Rice' Brand Name Types Including Region of Origin and its Recognition on Consumers' Brand Attitudes | Zendy

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The Effect of 'Rice' Brand Name Types Including Region of Origin and its Recognition on Consumers' Brand Attitudes

Author(s) -

최선경,

Hyungsik Kahn,

최성우

Publication year - 2011

Publication title -

journal of product research

Language(s) - English

Resource type - Journals

ISSN - 1226-6132

DOI - 10.36345/kacst.2011.29.4.014

Subject(s) - brand names , advertising , business , brand awareness , brand management

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