Open AccessThe Effect of 'Rice' Brand Name Types Including Region of Origin and its Recognition on Consumers' Brand Attitudes
Author(s) -
최선경,
Hyungsik Kahn,
최성우
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.4.014
Subject(s) - brand names , advertising , business , brand awareness , brand management