Open AccessWhy Does Consumers Purchase Products Related with Negative Person?: Explanation of Mechanism
Author(s) -
June-hee Na,
방장규
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.4.013
Subject(s) - mechanism (biology) , advertising , business , psychology , marketing , epistemology , philosophy