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The Effects of the Nation's Culture on the Consumers' Brand Attitudes
Author(s) -
Hyungsik Kahn,
임현원,
이재진
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.3.015
Subject(s) - advertising , business , marketing

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