Open AccessElements of Luxury Brands and Determinants of Brand Preferences: A Focus on the Fashion Luxury Brands
Author(s) -
신혜나,
신성혜,
Moonkyu Lee
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.2.002
Subject(s) - advertising , business , luxury goods , brand extension , focus (optics) , marketing , brand management , fast fashion , commerce , clothing , geography , physics , optics , archaeology
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