Open AccessCausal Role of Corporate Image and Trust towards Service Suppliers in Explaining Process of Customer Loyalty in Bank Services Setting: Comparisons between Domestic Major Banks and Foreign Owned Banks
Author(s) -
최철재
Publication year - 2011
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.1.011
Subject(s) - business , loyalty , process (computing) , service (business) , marketing , loyalty business model , banking industry , customer service , industrial organization , accounting , service quality , computer science , operating system
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