Open AccessThe Impact of Exposure to Positive and Negative Information on Brand Evaluation after Considering Brand Knowledge: Product Category Differences
Author(s) -
So-Eun Hyun,
seong yong Park
Publication year - 2011
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2011.29.1.004
Subject(s) - brand awareness , product (mathematics) , brand extension , product category , psychology , advertising , business , marketing , mathematics , geometry