Open AccessMeasuring Retailer Equity: comparison of online and offline channels
Author(s) -
SangLin Han,
백미영
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.6.008
Subject(s) - equity (law) , business , online and offline , advertising , computer science , political science , law , operating system
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