Open AccessPricing strategy in electronic commerce from a perspective of channel bargaining power between manufacturers and retailers: Application to private label and national brand
Author(s) -
Se hak Chun,
김재철,
이충열
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.6.006
Subject(s) - private label , business , bargaining power , national brand , perspective (graphical) , channel (broadcasting) , advertising , marketing , power (physics) , industrial organization , commerce , telecommunications , economics , microeconomics , engineering , computer science , physics , quantum mechanics , artificial intelligence