Open AccessPricing strategy in electronic commerce from a perspective of channel bargaining power between manufacturers and retailers: Application to private label and national brand
Author(s) -
chun se hak,
이충열,
Jaecheol Kim
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.6.006
Subject(s) - private label , business , bargaining power , national brand , perspective (graphical) , channel (broadcasting) , advertising , marketing , power (physics) , industrial organization , commerce , telecommunications , economics , microeconomics , engineering , computer science , physics , quantum mechanics , artificial intelligence
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