Open AccessA Study on the Effects of Franchisor's Marketing Mix on Relationship Quality and Interrelations among Commitment and Long-term Orientation in the Foodservice Industry
Author(s) -
Han Kyu Chul,
Jong Pil Yu
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.6.003
Subject(s) - marketing , business , quality (philosophy) , term (time) , orientation (vector space) , customer orientation , psychology , advertising , mathematics , philosophy , physics , geometry , epistemology , quantum mechanics