Open AccessA Study on the Effects of Franchisor's Marketing Mix on Relationship Quality and Interrelations among Commitment and Long-term Orientation in the Foodservice Industry
Author(s) -
한규철,
우종필
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.6.003
Subject(s) - marketing , business , quality (philosophy) , term (time) , orientation (vector space) , customer orientation , psychology , advertising , mathematics , philosophy , physics , geometry , epistemology , quantum mechanics
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