Open AccessThe Effects of Consumers' Self-Generated Thoughts on the Perception of Persuasion Knowledge, based on the Comparison between the Anchoring and the Priming Effect
Author(s) -
Man-Deok Oh,
June-hee Na
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.6.001
Subject(s) - persuasion , anchoring , priming (agriculture) , psychology , perception , social psychology , advertising , cognitive psychology , business , neuroscience , botany , germination , biology