Open AccessThe Influences of the Fit and Quality of Parent Brand on Extended Brand Evaluation: In the Context of Pioneer and Follower Brands
Author(s) -
Haksik Lee,
Jang-Hyun Kim
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.5.011
Subject(s) - context (archaeology) , advertising , quality (philosophy) , business , marketing , brand equity , brand extension , brand awareness , brand management , psychology , geography , physics , archaeology , quantum mechanics