Open AccessA Study of Effective Brand Extension using a Brand Alliance: Focusing on Moderating Effects of Direction of Extension and Type of Attribute
Author(s) -
Ki Heung Jeon
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.5.006
Subject(s) - extension (predicate logic) , brand extension , alliance , advertising , psychology , marketing , brand awareness , business , mathematics , computer science , political science , programming language , law
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