Open AccessThe Effects of Festival Service Quality on Brand Equity: A Case of Gimje Horizon Festival
Author(s) -
호정,
Jeong Gang Hoan
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.5.005
Subject(s) - advertising , service quality , equity (law) , brand equity , business , horizon , service (business) , marketing , political science , mathematics , geometry , law