Open AccessFraming Effect of Reference Price on Price Discount for Bundling
Author(s) -
JaeDo Song
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.5.001
Subject(s) - framing (construction) , reference price , framing effect , economics , financial economics , monetary economics , econometrics , microeconomics , psychology , engineering , social psychology , structural engineering , persuasion