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A Case Analysis of the Introduction of LG Chemical Ltd.'s Integrated Brand Z:IN
Author(s) -
이재진,
Joongwha Kim,
김성건
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.4.013
Subject(s) - business , mathematics

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