Open AccessAn Empirical Study on Brand Credibility of Korean Film and Music Products in China and Japan
Author(s) -
BAE IL HYUN,
Hyung-Sik Kim,
Jang-Hyeon Kim
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.4.012
Subject(s) - china , credibility , advertising , business , empirical research , marketing , political science , mathematics , statistics , law
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