Open AccessAn Empirical Study on Brand Credibility of Korean Film and Music Products in China and Japan
Author(s) -
Ilhyun Bae,
Jang-Hyun Kim,
Hyung–Sik Kim
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.4.012
Subject(s) - china , credibility , advertising , business , empirical research , marketing , political science , mathematics , statistics , law