Open AccessA Comparative Study on the Dual Path of Luxury-Non Luxury Brand Loyalty: Investigating the Relative Impact of Cognitive and Affective Path
Author(s) -
Thae Min Lee
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.4.006
Subject(s) - dual (grammatical number) , loyalty , brand loyalty , path (computing) , advertising , cognition , path analysis (statistics) , psychology , business , marketing , mathematics , computer science , art , statistics , neuroscience , literature , programming language