Open AccessBrand Extension Strategy Considering Directionality of Extension: Alignable Difference vs. Nonalignable Difference
Author(s) -
June-Hee Na
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.4.003
Subject(s) - extension (predicate logic) , directionality , brand extension , significant difference , business , mathematics , psychology , computer science , advertising , statistics , brand management , biology , genetics , programming language
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