Open AccessThe Effects on Re-purchase Intention and Positive Word of Mouth Intention of Post Purchase to Positive Thinking of Consumer
Author(s) -
임충혁,
Hwanho Ha,
이영일
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.3.010
Subject(s) - word of mouth , psychology , advertising , business , social psychology , marketing
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