Open AccessA Study On The Relationship About Perceived Marketing Mix And Brand Equity: Focused On The Service Product and the Mediate Role of Corporate Image
Author(s) -
김동태,
김병재,
Myung Soo Kang
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.3.003
Subject(s) - brand equity , marketing , business , marketing mix , corporate branding , advertising , product (mathematics) , brand management , brand image , service (business) , marketing mix modeling , marketing management , product mix , return on marketing investment , marketing effectiveness , engineering , geometry , mathematics , industrial engineering
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