Open AccessA Study On The Relationship About Perceived Marketing Mix And Brand Equity: Focused On The Service Product and the Mediate Role of Corporate Image
Author(s) -
kim dong tae,
Kang Myung Soo,
Kim Byoung Jai
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.3.003
Subject(s) - brand equity , marketing , business , marketing mix , corporate branding , advertising , product (mathematics) , brand management , brand image , service (business) , marketing mix modeling , marketing management , product mix , return on marketing investment , marketing effectiveness , engineering , geometry , mathematics , industrial engineering