
Recommeder Systems for 1-to-1 Marketing of Tail Products: Application to Movie Rating Prediction
Author(s) -
Yoon-Joo Park
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.2.011
Subject(s) - marketing , advertising , econometrics , computer science , business , artificial intelligence , mathematics