Open AccessAntecedents and Consequences of Brand Personality in Non-Conspicuous Service Sector
Author(s) -
김지헌,
민동원
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.2.010
Subject(s) - personality , business , tertiary sector of the economy , psychology , marketing , advertising , business administration , social psychology
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