Open AccessAntecedents and Consequences of Brand Personality in Non-Conspicuous Service Sector
Author(s) -
Kim Ji-Hern,
Dongwon Min
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.2.010
Subject(s) - personality , business , tertiary sector of the economy , psychology , marketing , advertising , business administration , social psychology