Open AccessThe Effect of Brand Alliance on Evaluation of Extended Product
Author(s) -
Ki Heung Jeon
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.2.006
Subject(s) - alliance , product (mathematics) , business , marketing , advertising , mathematics , political science , geometry , law
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