Open AccessThe Effect of Price Promotion Information about Brand on Consumer's Quality Perception: Conditioning on Unfamiliar Pretrial Brand
Author(s) -
이민훈
Publication year - 2010
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.2.004
Subject(s) - promotion (chess) , perception , advertising , marketing , quality (philosophy) , conditioning , business , brand awareness , psychology , political science , politics , philosophy , statistics , mathematics , epistemology , neuroscience , law