Open AccessThe Effect of Brand Image on Loyalty of Franchise System: The Mediating Role of Customer's Positive Emotion and Relationship Quality
Author(s) -
Tae-Yoo Chun,
No Hyun Park
Publication year - 2010
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2010.28.2.002
Subject(s) - franchise , business , brand image , loyalty , quality (philosophy) , psychology , marketing , advertising , brand loyalty , loyalty business model , negative emotion , social psychology , service quality , philosophy , epistemology , service (business)
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