Open AccessThe Effect on Perception of Consumer Value of Product Characteristics and Market Position
Author(s) -
Lee Yeoung Il
Publication year - 2009
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.4.012
Subject(s) - position (finance) , value (mathematics) , perception , product (mathematics) , business , marketing , economics , psychology , statistics , mathematics , neuroscience , geometry , finance