Open AccessAnalysis of Competitive Effects of Attitudes toward Private Brand and National Brand on Purchase Intentions
Author(s) -
Jayoung Choi,
최윤식
Publication year - 2009
Publication title -
journal of product research
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.4.007
Subject(s) - advertising , business , national brand , private label , marketing , psychology
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