Open AccessAnalysis of Competitive Effects of Attitudes toward Private Brand and National Brand on Purchase Intentions
Author(s) -
Jayoung Choi,
최윤식
Publication year - 2009
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.4.007
Subject(s) - advertising , business , national brand , private label , marketing , psychology