
Effects of Relationship Quality on Evaluation to Cause-Related Marketing*
Author(s) -
June-hee Na,
Yong-Hak Lee,
HongSungJun
Publication year - 2009
Publication title -
sangpumhag yeon'gu
Language(s) - English
Resource type - Journals
ISSN - 1226-6132
DOI - 10.36345/kacst.2009.27.4.001
Subject(s) - quality (philosophy) , marketing , business , physics , quantum mechanics